Mysore Philadelphia: Brand Identity + Web Strategy

Photography, branding & design for a morning yoga program.

Overview
Mysore Philadelphia is a relatively new morning Ashtanga Yoga program founded and directed by native Philadelphian Meghan Kirk. Meghan is a Level 2 Authorized Teacher with the Shri K Pattabhi Jois Ashtanga Yoga Institute in Mysore, India.  Her vision for the program is one that keeps close to the Ashtanga Yoga lineage, and one that is accessible, devotional, yet light-hearted. This translated seamlessly into photography, print and web collateral, and a custom Wordpress website that allows students to learn more about the practice and register for events.
Services
Website setup and strategy
Photography
Branding
Print design
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