Cella Luxuria was a high-end furniture showroom in Center City Philadelphia which won Philly Mag's Best of Philly award several years in a row. I was brought onto the team to manage and oversee the launch of a brand new e-commerce website, which was built using Shopify. The 22,000 sq. ft. showroom was comprised of two adjacent storefronts. One was filled with reclaimed, edgy, and rustic pieces; the other housed contemporary and modern designs. We crafted a brand that captured both aesthetic directions. 

The website served to extend Cella Luxuria's presence on a greater scale, thus needed to allow purchases all 48 contiguous states.  Some of the challenges we worked through was to have the site allow for many custom options, build configurations, and shipping options calculated based on distance, weight, fragility, international customs, and speed.
Web strategy
Social media
Print design
Digital (paid) advertising
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